Sustainable living app welcomes new cities onto digital platform

Challenge & Context

Can individual actions and citizen choices really make a difference towards a sustainable future? The European Green Deal and Climate Pact speak clearly about the agenda and vision that the European Union passed on to governments and city administrations. The answer is yes.


greenApes was founded in 2012 with the mission to reinforce individual incentives for sustainable living via digital solutions. Now, the certified Benefit Corporation, greenApes has developed a powerful and flexible platform shaped by pilots, innovative actions and successful projects with cities, international organisations and research centers.

How it works

The greenApes app allows citizens to earn points for their real-life positive behaviours, to spend points to access rewards offered by local businesses, to have fun and learn (while earning extra points) for exchanging ideas and best practices with fellow citizens and for completing special challenges.

Figure 1 . Architecture

Benefits & Impact

The greenApes approach was first piloted in Florence (Italy) and Essen (Germany) in 2016–17. The context was provided by research projects and the results went far beyond expectations: 72% of participants stated that the use of the platform made them adopt new sustainable behaviors, while 65% reported they had discovered new sustainable local businesses and initiatives.

  • 2016
    Finalist at Italy’s Gamification Awards for Consumer Engagement,
  • 2017
    International Finalists at Katerva Awards in the Behaviour Change category,
  • 2018
    Philips Smart Cities Challenge in partnership with FLOUD.eu,
  • 2018/2019
    Best for the World Honouree, among global B Corps (categories: Governance, Change-makers).

Added Value through FIWARE

greenApes started introducing FIWARE technologies in 2016. Given the company’s founding mission of openness and positive impact, FIWARE proved to be the right environment in which to develop tools and solutions that can support smart cities and regions.

Next steps

greenApes is due to be launched in further 3 Italian cities: Parma, Siena and Prato in early 2021.


  • Eurobarometer
  • Katherine White, David J. Hardisty, and Rishad Habib, The Elusive Green Consumer, Harvard Business Review, 2019
  • Steven Levitt, Stephen J. Dubner, Freakonomics a rogue economist explores the hidden side of everything, William Morrow and Company, 2005

Authors & Contributors

Gregory Eve
Co-founder and CEO
Contact @ business@greenapes.com


In accordance with our guidelines on the use of quotes and impact stories in advertising, please note the following points: Impact stories appearing on the FIWARE Foundation website or other digital or printed materials and channels were submitted via text, audio or video. They are individual experiences that reflect real life and business experiences of those who have used our technology and/or services in different ways. The information contained in this impact story is not medical, diagnostic or therapeutic advice and does not constitute advice, treatment or application recommendations or guidance for the individual case. FIWARE Foundation does not assume any responsibility for up-to-datedness, correctness and completeness of the information provided. Liability claims against the author, which refer to material or non-material damages, which were caused by the use or non-use of the provided information or by the use of incorrect and incomplete information, are generally excluded, unless there is no evidence of intentional or negligence of the author. All offers are subject to change and non-binding. The author expressly reserves the right to change, supplement or delete parts of the pages or the entire offer without separate announcement or to discontinue the publication temporarily or permanently. Some FIWARE Impact Stories may be shortened.

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